Google My Business
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Target Your Local Customers.
Majority of the business owners know about the importance of SEO and Google Ads. What most of them ignore or are not aware of is Google Local Listing. It is a powerful tool when it comes to targeting your local clients. It is also known as Google Business Profile and is like a quick summary of your business highlighting your website, local phone number, photo of your office or storefront, opening and closing hours and reviews by your clients. A regular Google Business Profile won’t be of much use to the business. This is where our experience comes into the picture. Our marketing team knows exactly how to optimize your Google Business Profile.
Importance of GMB
Why Should you need GMB ?
Enhanced Online Presence
GMB allows you to create a free business listing on Google, making it easier for potential customers to find information about your business. By having a prominent presence on Google Search and Google Maps, you increase your visibility and make it convenient for customers to discover your business when searching for relevant products or services.
Improved Local Search Visibility
GMB is particularly valuable for businesses targeting local customers. When users search for businesses or services in their local area, Google often displays a "Local Pack" featuring relevant GMB listings. By optimizing your GMB profile with accurate business information, keywords, and customer reviews, you improve your chances of appearing in these local search results.
Business Information and Reviews
GMB allows you to provide essential business information such as your address, phone number, website, business hours, and more. This information helps potential customers get a quick overview of your business and contact you easily. Additionally, GMB enables customers to leave reviews and ratings, which can boost your credibility and attract more customers.
Google Maps Integration
When you have a GMB listing, your business is displayed on Google Maps, making it easier for customers to locate you. This is especially beneficial for brick-and-mortar businesses with physical locations. Users can get directions, view your location on the map, and find other relevant information directly through Google Maps.
Customer Insights and Analytics
GMB provides valuable insights into how customers find and interact with your business. You can access data on customer actions, including website clicks, phone calls, direction requests, and even the number of views on your photos. These insights help you understand customer behavior, measure the effectiveness of your listing, and make informed decisions to optimize your online presence.
Integration with Google Services
MB seamlessly integrates with other Google services, such as Google Ads and Google Analytics. This integration allows you to track the performance of your GMB listing, analyze customer interactions, and optimize your marketing efforts across various Google platforms.